Tour & Open House Scripts

Working tour and open house language so the school's message lands consistently, regardless of who is leading the tour.

$147

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Montessori Makers Toolbox

$147

What’s Inside

Scripted tour and open-house language · admissions team training tool

The Problem This Solves

Family decisions about whether to enroll are heavily shaped by the tour, and most schools deliver tours by improvisation.

A family arrives for a tour. The admissions director is out, so the assistant head of school steps in. Or the development director. Or whoever happens to be at the front desk. Each of them is well-meaning, knowledgeable about the school in their own way, and unprepared to deliver the consistent narrative the family deserves. The family leaves with an impression shaped more by who happened to be available than by what the school actually wanted to communicate. Across forty tours a year, the variation accumulates into a wide range of family impressions of the same school.

The cause is the absence of scripted language. Most schools have never written down what gets said on a tour, what the answers to common family questions are, and how the school's commitments are communicated in spoken form. Without that script, every tour becomes an improvisation, and improvisation under enrollment pressure tends toward whatever the tour leader thinks the family wants to hear, which is rarely the most accurate or equity-conscious version of the school.

The Tour and Open House Scripts give admissions teams the working language. Real questions families ask, real answers, calibrated to be equity-centered and consistent. Built so any trained tour leader can deliver the school's message clearly, and so the team can train new tour leaders quickly when staffing shifts.

What’s Included

A complete scripted tour and open house language reference.

Built for use by admissions directors training tour leaders, by heads of school onboarding new staff into tour responsibility, and by tour leaders preparing for specific tour conversations.

Standard Tour Script

A scripted forty-five minute tour, structured by environment, with the language the tour leader uses to introduce each space, the questions to invite, and the transitions between sections. Built to be adapted to the school's specific layout and program structure.

Open House Script

A scripted open house program, including the welcome, the program overview, the classroom walking tour, and the closing. Calibrated for the larger group format that requires different pacing and language than individual tours.

Common Questions Reference

A working reference for the most common family questions during tours and open houses, with the answer language for each. Includes questions about academic outcomes, discipline, technology, social-emotional development, and the specific concerns families bring to Montessori environments.

Difficult Question Responses

Pre-drafted responses for the harder questions families occasionally ask. Includes questions about cost, financial aid, race and equity, religious accommodation, and the questions that surface family ambivalence about Montessori philosophy.

Equity-Centered Language Standards

A reference for the equity considerations woven through tour language. Includes the language that signals welcome to families of color, the language that avoids signaling exclusion, and the responses to questions that test whether the school's equity commitments are real.

Tour Closing and Next Steps Script

A scripted closing for tours and open houses, including the natural transition to next steps in the application process. Reduces the awkward ending most tours have, where the leader is uncertain how to bring the conversation to close.

Tour Leader Training Tool

A working training tool for new tour leaders, including the practice scenarios, the role-play questions, and the calibration exercises that produce a confident tour leader in two to three sessions.

Post-Tour Follow-Up Templates

Pre-drafted post-tour follow-up communications calibrated to where the family is in the decision process. Builds on the tour conversation rather than restarting it, which is the most common follow-up failure.

Who It’s For

Admissions teams that want every tour to be the school's best tour.

The scripts are for any school where multiple people give tours and where consistency matters. They are also useful for schools whose admissions function depends on a single person and want to build redundancy without dependence.

Admissions directors training new staff or volunteer tour leaders
Heads of school whose tours are currently improvised
Schools where family feedback has surfaced inconsistency between tours
New admissions directors building or refreshing the school's tour practice
Multi-site networks needing calibrated tour practice across campuses
Schools entering admissions seasons with high enrollment pressure
Schools whose tour conversion rates have softened and want better infrastructure for the conversation

How to Use It

Adapt the scripts to the school's specific environments and voice in a working session with the admissions director and head of school. The most useful version of the scripts is the version calibrated to the school, with the actual classroom names, the actual program levels, and the school's own language for the central commitments. Once adapted, train tour leaders using the included training tool and run practice tours before the family-facing season starts.

Pair with the Marketing and Brand Voice Guide, which addresses the written voice the spoken tour language complements, and with the Family Handbook, which holds the same commitments in formal documented form for enrolling families.